Weighing the Pros and Cons of Building or Buying Robotics Technology: Alexis Asks

Supply chain companies are facing increased pressure to boost efficiency and that means growth for many technologies in the space. Robotics as a transformative tool, is no exception. But deciding whether to build a custom solution or purchase an existing system is a critical decision that can impact operations for years to come.

Ahmad Baitalmal, co-founder and CTO at Mytra, says with U.S. companies facing increased competition from less friendly international players, major tech firms are ramping up their robotics and industrial automation research to keep pace with advancing competitors.

"In 2025, manufacturing and supply chain companies weighing the choice between buying versus building robotics technology should consider factors like speed to market, cost, customization and adaptability. Buying offers quicker deployment and access to cutting-edge solutions but may limit customization and create dependency on external innovation. In contrast, developing in-house allows for tailored solutions enabled by recruiting and building a core team of innovative engineers, though it requires significant investment and time," says Baitalmal.

Key consideration for supply chain companies include:

1. Are your operations straightforward or intricate? Those with more intricate needs may find more use in custom-built solutions.
2. What are the initial costs and long-term expenses, including maintenance, scalability and training?
3. Do you need the technology fast? For immediate needs, buying is often the quickest route. Building systems usually means longer timelines.
4. Does the company have an in-house team capable of handling development and support?
5. How easily can the solution adapt to industry trends, market demands and emerging technologies?

"Ultimately, companies need to balance the importance of rapid integration and competitiveness against the desire for long-term control, customization and sustaining a strong competitive advantage and aligning the choice with their strategic goals and resource capabilities," explains Baitalmal.

Though it seems like a one or the other discussion, the decision to buy or build robotics technology in the supply chain is not one-size-fits-all. It boils down to a company's operational priorities, resources and long-term strategic goals. Evaluating those factors and checking off boxes in the consideration process makes for more informed decisions that drive innovation.